Researcher

Technical Skills

• Quantitative data analysis (SPSS, R)
• Qualitative data analysis (NVivo, ATLAS.ti)
• Systematic literature review
• Infographic design
• Research plan and data collection
• NAATI professional translator
• Fluent in English and Chinese

Education

• Ph.D., Communication

  The University of Canberra (Present)

• Master of Communication

  The University of Canberra (December 2020)

• Bachelor of Broadcasting and Hosting

  Tianjin Normal University (June 2016)

Research Projects

Digital News Report: Australia

Publication

• Using SPSS to conduct statistical data analysis based on the requested theme and topic associated with this report’s interest.
• Exploring the Australian and global data to identify the research gap and potential research topic in the news media field.
• Searching literature and analysing the data to write articles based on the research gap found in the raw data.
• Create and maintain the guidebook for the methodology change for each year’s report.

The Rise of Mistrust: Digital platforms and trust in news media

Publication

• Conducting a systematic literature review with 4 databases containing more than 1.000 literature.
• Research project management including data management, meeting schedule, and administration.
• Participating in the experiment design and developing interview guidelines.
• Participating in the longitudinal research design with the Digital News Report data.
• Conducting qualitative data analysis using software ATLAS,ti.
• Conducting quantitative data analysis using software SPSS.

Who produces the news? – News in Asia

Publication

• Collected more than 200 raw data from the media outlets in China and Taiwan through online resources including government documentation, statistics reports, and media releases.
• Conducted overall reports based on the data analysis and generated information.
• Review all the sources and data used in the report to ensure authenticity and accuracy, as well as translating the Chinese sources to the English version.
• Generated two thorough reports about the media environment in China and Taiwan.

Publications & Conferences

• Park, S., McGuinness, K., Fisher, C., Lee, J., McCallum, K., Cai, X., Chatskin, M., Mardjianto, L. & Yao, P. (2023). Digital News Report: Australia 2024. Canberra: News and Media Research Centre, University of Canberra. (https://apo.org.au/sites/default/files/resource-files/2024-06/apo-nid326816_4.pdf)
• Park, S., McGuinness, K., Fisher, C., Lee, J., McCallum, K., Cai, X., Chatskin, M., Mardjianto, L. & Yao, P. (2023). Digital News Report: Australia 2023. Canberra: News and Media Research Centre, University of Canberra. (https://apo.org.au/sites/default/files/resource-files/2023-06/apo-nid322606_1.pdf)
• Lee, J., McGuinness, K., Park, S., Fisher, C., Yao, P., Chatskin, M., & McCallum, K. (2023). Women and news special report: Gender gaps in news consumption and engagement. Canberra: News and Media Research Centre, University of Canberra. (https://www.canberra.edu.au/research/faculty-research-centres/nmrc/research/gender-special-issue/DNR-Women-and-news-special-report.pdf)
• Park, S., Fisher, C., Fletcher, R., Dulleck, U., Tandoc, E., Fulton, J., Stepnik, A. &Yao, P. (2024) “Exploring responses to untrustworthy news among heavy and non-news users: from high-effort pragmatic scepticism to low-effort cynical disengagement”. New Media and Society.(https://doi.org/10.1177/14614448241234916)
• Fisher, C., Park, S., McGuinness, K., Fulton, J. & Yao, P. (forthcoming)” I don’t understand it”: Australians’ low interest in politics. and political news. International Journal of Communication
• Exploring the Link between Trust in News Media and Social Cohesion. Presented at the Australian and New Zealand Communication Association Annual Conference, Victoria University of Wellington (2023)
• Navigating Trust from an Audience Perspective: Exploring the Relationship Between Trust in News and Social Cohesion in Australia’s Multicultural Communities. Presented at the International Communication Association Annual Conference, Journalism Division PhD Colloquium (2024)

Teaching Experience

• Sessional Tutor - Managing Brand (11097)
  Faculty of Art and Design, University of Canberra
  Winter Semester 2024; Semester 2 2023

• Course Convener - Critical Thinking; Mass Media & International Relationship
  Global Learning program at Hubei University, University of Canberra
  Semester 1 2024

• Invited Lecture - Doing Social Research (11637)
  Faculty of Art and Design, University of Canberra
  Unleashing the Power of ATLAS.ti In Qualitative Research.
  Semester 2 2023

• Invited Lecture - HDR Peer-to-Peer Learning Session
  Faculty of Art and Design, University of Canberra
  The Systematic Literature Review: What Do You Need to Know to Get Started?
  Semester 2 2022

• Private Tutor - Chinese Proficiency Test (HSK)
  Canberra/Online
  April 2019 - January 2022

Industry Experience

Social Media & Marketing Manager @ Canberra HarkHark Pty. Ltd. (October/2018 - April/2020)

• Developed multimedia marketing content such as blog posts, promotional videos and commercial advertisements on most popular social media platforms (e.g., Facebook, Instagram, YouTube, WeChat Official Account & etc.)
• Proven record of developing and executing several marketing campaigns, resulting in a wide range of exposure and engagement with 6,000+ local followers.
• Liaised corporations with more than 100 local businesses, and created quality photography and written content for these businesses to boost their delivery volume on the HarkHark Canberra APP.
• Closely monitored the businesses’ performances on the HarkHark Canberra APP, conducted monthly analysis reports reflecting their marketing data; followed by evaluating and suggesting the businesses about their space of improvements.

Broadcast Journalist @ China Beijing TV Life Channel (July/2016- October /2017)

• Conducted research, gathered information from multiple sources and presented results.
• Coordinated with producers and on-air talent to create program content, new ideas and segments.
• Planned video shootings in the studio and remotely by managing production through all stages to completion.
• Responded to emergencies and breaking news stories with a strong sense of urgency, at any hour.